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Abstract

#RSS 2.0 RSS .92 Atom 0.3 NLP In Selling

NLP In Selling

How to use your mental strength to motivate yourself, build trust and
close the deal
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aug
15
2011

Nlp in selling by Robert Jakobsen

Filed under: selling by admin

Nlp in selling

My purpose in writing this book is simply to provide salespeople from
all over the world with some tools and techniques that I hope will help
them in their endeavours. In it, I will explain some of the things that
I have learnt over the years, and many of the experiences I have had
when using these techniques.

The book is designed to be read in any order. There is a natural
progression from one chapter to the next, but similarly it can be read
in just about any order - you can delve in at any point and hopefully
pick up on something you can use.

author of NLP in Selling

A little about myself: I have been completely addicted to audio books
for about 10 years now - and it was during my evaluation of one of
these books that I felt that I too had as much, if not more, to offer
on this subject. As an avid studier of both NLP techniques and sales,
my inspiration and my muse comes from many sources. I am a big fan of
Anthony Robbins, Robert Kiyosaki, Napoleon Hill, Stephen R. Covey, Jim
Rohn, Brian Tracy, John Grinder, Tom Hopkins, Paul McKenna, Tom
Vizzini, Robert Dilts, Richard Bandler, Jay Abraham, Joe Vitale, Milton
Erickson, Norman Vincent Peale and Keith J Cunningham, Zig Ziglar to
name but a few!!

Those looking for an insight into the workings and the inspirations
behind NLP may well be disappointed - that is not really what this book
is about. It will, however, present some of the tools and techniques
that NLP offers into the world of sales and selling.

I believe the basic principles of salesmanship are:
1. Gain the prospect's attention
2. Arouse his interest
3. Convince him that it is intelligent for him to buy your goods or
services
4. Arouse his desire to buy
5. Close the sale

Many people may think, `surely that's all I need to know', but those
people may well be pleasantly surprised as they read deeper into this
book.

Recently, there has been a small amount of controversy regarding the
use of NLP in sales, with some questions raised about the morality of
doing so. In my view, if you can be confident that you are selling
something in the best interests of the customer, then the use of NLP is
not only fine, but it should be actively encouraged.

Remember: nothing happens anywhere in the world until a sale takes
place. And it is the salespeople that co-ordinate the transactions that
everyone else can eventually live off.

When I take one of my many courses, one thing that a lot of salespeople
dislike hearing is the simple fact that it's impossible to hit the
jackpot in selling if you don't put any coins in the machine! Or to put
it another way, the more customers you call and the more customers you
visit, the more money you will make.

So read on, and enjoy it. For the experienced salesperson, you may find
that some of the techniques we talk about are things you are doing
already - but I hope that this book will define those techniques into
more understanding for you. Similarly, those new to the business may
find some extremely helpful new ways of doing things. The short answer
is: I know that these work, because I have employed them myself, and
they have helped me achieve the success that I was aiming for.

About the author:

Robert Mark B Jakobsen is one of Denmark's foremost authorities on
sales training. He is CEO of Salgskurser ApS and co-author of the
Danish Basic Book of Selling (Grundbog I salg). Contact please call +45
22 32 19 52

robert@salgskurser

And of the book

Sales & Marketing Success in your small business

Tactics, Tools, and Strategies for Business Success

Robert facilitates sales training courses all over the globe from as
little as $5000 (US), and speaks expertly on topics such as motivation,
work satisfaction, sales and persuasion.

As a hobby, Robert has also performed magic professionally for 12
years. Some say that this love and knowledge of the magical arts has
transformed his sales career - but there is not magic involved here, as
you will learn as you continue to read!!

One more brief note before we delve into the meaning and history of NLP
- for the purposes of flow throughout the book we have assumed the
masculine to define both the client and the salesperson. This, as I
mentioned, is simply for the purposes of general flow, and in all
circumstances refers to both sexes.

Enjoy selling

download now-

author of NLP in Selling author of NLP in Selling- money
back-

author of NLP in Selling
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